The advertisement has been directed by Stephen Mead, with the music composed by the gifted trio of Shankar-Ehsaan-Loy. A wopping Rs 25 crore has been paid to the couple for this commercial. The ad is reported to endorse a soap brand.
This is their first ad together though the two have featured in films such as Kuch Naa Kaho, Dhai Akshar Prem Ke, Umrao Jaan, Guru, SarkarRaj and will be seen in the forthcoming film Raavan.