Sathyam Cinemas and Real Images have come together to produce this film, Tiru Tiru Thuru Thuru and a grand audio launch was held on Wednesday (Aug 5, 2009) at Sathyam Cinemas. Kamal Hassan was the chief guest at Thiru Thiru Thuru Thuru audio launch function.
The other celebs at the function included K.S Ravikumar, Gautham Menon, Murugadoss, Mysskin, Editor Mohan, P.C Sriram, and stars Jayam Ravi, Sneha, lead artists Ajmal, Roopa and director Nandini JS. Jayantha of Real Images said “it was their passion for cinema” which made them produce T4, the first Indian film “shot, edited, processed and release will be in the digital format.”
Kamal Hassan was the apt choice to be the guest of honour at the launch because he was the pioneer who through his “Mahanadi brought the concept of digital editing through Avid editing machine, the first man to do it outside of USA in early 90’s”. Kamal, the harbinger of change in Kollywood said: “It is my duty to applaud a film which is in digital format from beginning to the end. There was time when people were against the introduction of satellite television.
I’am always for changes and we should adapt ourselves to technological changes that occurs once every six months in film technology.” Three trailer cuts and two songs tuned by Mani Sharma- a peppy Doctor Maapillai.. and a melodious Jilena Veesum were screened for the invitees. It was the best attended star function in recent times.
